ONTIC
Making a complex aerospace model easier to understand.
One of the "Big Four" global professional services firm
Turning a global social ecosystem into a clearer set of choices.
A top global law firm
Giving a global law firm one idea that can connect brand, people and content.
Motorfinity
Turning a strong offer into a much simpler reason to choose it.
Arcadia Aviation
Creating a private aviation brand as personal as the service behind it.
Après Provence
Helping a rosé brand stand out in a sea of pink.
Giving an established global podcast a new role — and a new way to show up.
Every few years we found ourselves running the same workshop for the same client: how to write a creative brief. It worked, until the people who had learned it moved on. So we built HARPP Brief, to make the thinking happen before the making starts.
Most businesses are more different than they sound. But when complex capabilities are compressed into safe category language, real differences disappear. On brand narrative, the cost of sounding interchangeable and why differentiation starts with a point of view, not an inventory.
