When the policy is complex, is your value clear?
Cover matters when the consequences matter. Yet the difference between providers is often hidden in products, processes and policy language.
HARPP is a strategic communications and creative partner to insurers, brokers and specialist businesses. We help explain the expertise, service and judgement behind the offer, clearly and with commercial purpose.
The Brand Mirror
Could your competitors say exactly the same thing about themselves?
In insurance, everyone talks about trust, expertise, service and cover. But what actually makes your business different?
Put your brand alongside your competitors and see where your stories overlap, which claims are generic and where there’s an opportunity to stand apart.
Compare your positioningFree to try. Compare your brand with up to five competitors.
Relevant work in other high-trust markets.
Got something complicated?
If the expertise is strong but the story is hard to sell, let’s talk.