Credentials
We find the idea that makes everything else make sense.
Then we put it to work.
The problem
Complex organisations rarely have too little to say.
Usually, they have too much.
Too many messages.
Too many audiences.
Too many priorities.
Too many versions of the story.
Complexity
What HARPP does
We turn complexity into clarity. Then clarity into something people can actually use.
Who we're for
Don't pigeonhole us.
We're not specialists in a handful of sectors.
We're specialists in a type of problem.
The kind of organisation where getting everyone saying the same thing is harder than it sounds.
What makes us different
We join the dots.
Because most organisations don't have a thinking problem.
They have a joining-up problem.
We connect the strategy to the story.
The story to the creative.
And the creative to what people actually need to do.
What we actually do.
Three disciplines
Strategic clarity
- Positioning
- Propositions
- Audience strategy
- Research + insight
- Messaging + narratives
- Campaign strategy
Creative storytelling
- Creative platforms
- Campaign concepts
- Content + social
- Thought leadership
- Film + photography
- Websites
Practical activation
- Sales enablement
- Toolkits + playbooks
- Internal communications
- Case studies
- Launch plans
- Ongoing content
From the big idea to the things people actually see and use.
How we work
Focused. Then fast.
We get under the skin of the problem.
Find the organising idea.
Make the story clear.
Then get it moving.
The proof
Our work speaks for itself.
So here are a few examples.
KPMG International
One week.
Senior leaders from around the world.
30+ pieces of content.
At KPMG's International Partners Conference, HARPP turned access to senior leaders into a fast-moving content engine.
Strategy, interviews, filming and photography — creating content for social, internal communications and the web.
One opportunity. Made to work harder.
KPMG International
Ontic
A complicated aerospace process needed one simple story.
HARPP helped turn Ontic's approach to acquiring, transitioning and sustaining product lines into LIFT — a clear story that works for customers, investors, employees and OEM partners.
Then we took it into messaging, case studies, sales tools, internal communications and campaigns.
One idea. Many jobs.
Ontic
Linklaters
How do you make a global firm more distinctive without inventing something it isn't?
Built Differently.
A strategic lens designed to make Linklaters' existing strengths more visible — shaping the firm story, content, social and the way its proof points are brought to life.
Difference, made useful.
Linklaters
Motorfinity
A strong offer that needed a much simpler reason to choose it.
HARPP simplified the proposition around the value Motorfinity creates for people who serve others — combining meaningful savings with expertise, access and support.
Then we turned it into a new brand house, messaging architecture, homepage copy and a communications plan.
One story. Used everywhere.
Motorfinity
Arcadia Aviation
A private aviation brand as personal as the service behind it.
A completely new identity — logo, palette and a world Arcadia could carry through the whole client experience.
Launched through a replatformed website, content and social assets, plus a bespoke gift box for key clients.
Distinctive at every touchpoint.
Arcadia Aviation
The people
Small by design. Senior by default.
The people in the room are the people doing the work.
No layers of account management.
No strategy handed down the line.
Thinking and making, together.